Training Consumer Behavior and Marketing

Description

Those working in the marketing field face many severe challenges due to the development of consumer behavior very quickly. In order to confront the challenges of international and local, they should take advantage of the opportunity to expand marketing.

Consumer behavior is an act committed by individuals, groups to obtain, spend on goods and services to fulfill the need. Studies of consumer behavior can be used in the event: Marketing Strategy, Policy Settings Marketing, Marketing for Information Society and Individualist.

 

Course Content

1. 1. Marketing Policy
   2. Marketing To Communities (Social Market)
   3. information Individualist
   4. Marketing strategies and Consumer Behavior
   5. Market analysis
   6. Market segmentation
   7. Marketing strategy
   8. Consumer Decision Making Process
   9. Personality of Consumer Behavior

 

Objectives

After this training, participants are expected to understand consumer behavior and marketing, expected to reduce irregularities in the decision and market failure. One fundamental thing for the company is the position of the product that is product image which attached in mind of consumers will help to compete.

 

Participants

Personnel who can follow the training are Supervisor and Staff of the Department of Marketing, Sales, and others associated with the Department of Marketing Management. And can be for private professionals who want to develop knowledge in the field of Marketing Management.

 

Methods

Presentation, Discussion, Case Study

Place

• • Ibis Style Hotel Yogyakarta
  • Gino Feruci Hotel Bandung
  • Sofyan Betawi Menteng Hotel Jakarta
  • Ibis Style Kuta Circle Hotel Bali
  • In House Training*

 

The Facility and investment

• • The facility: Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Photo Group, Souvenir
  • Investment of Rp. 6.000.000,- (Six million rupiah) per participants nonresidential
  • The price is not including taxes

 

E-Learning

• • Using the Zoom Application
  • The facility: Hard & Soft Copy File, USB Flashdisk, Training Kits, Certificate, Souvenir
  • Investment of 4.000.000,- (four million rupiah) per participants nonresidential
  • The price is not including taxes

 

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