Effective Marketing Planning



Business competition is increasingly tight at this time, demanding the company to be more creative in the face of competition, one of them by creating products or services desired by the customer and market the product so that it can be accepted by the public. One of the benchmarks in measuring the success of a product or company is through customer satisfaction over the product or company. To get customer satisfaction to need to be considered some things as follows: consumers expect products or services of high quality (High Quality), competitive prices (Cost Down), and excellent service (On time Delivery). With so, customer satisfaction will be achieved and is expected to be a loyal consumer (Continuous Customers). Attempts to obtain loyal consumers can be done by the marketing department as a marketer of products or services of companies that deal directly with consumers. One of the media or methods in doing the right marketing is by applying marketing mix or marketing mix concept. This training will provide an understanding of effective marketing management along with examples of an application of the application of existing concepts in marketing management.



After this training, participants are expected to:

  1. Understand the concept of marketing management
  2. Applying Segmentation, Targeting, and Positioning.
  3. Applying the concept of marketing mix
  4. Creating a sales forecasting and effective marketing plan
  5. Understand the management of marketing control



1. Marketing Concepts

  • Definition of Marketing and Marketing Management
  • Orientation and Marketing Management Philosophy
  • Marketing Activities.

2. Consumer Behavior

  • The concept of Consumer Behavior
  • Characteristics of Organizational Market / Business
  • Purchase Decision Making Process of Individuals and Organizations / Businesses

3. Segmentation, Goals, and Positioning

  • The market segmentation
  • The Target Market
  • Positioning

4. The Marketing Mix

  • The Product Policies
  • The Price Policy
  • The Promotion Policy
  • The Distribution Policy.

5. Strategy and Planning and Control of Marketing

  • SWOT Analysis and Business Strategy
  • Sales Forecasting
  • Marketing Plan
  • Management Control Marketing

6. Closing



The staff, Supervisor, and Manager of Marketing, Sales, Business Development, and Customer Service



  • 2-4 October 2019
  • 28-30 October 2019
  • 6-8 November 2019
  • 4-6 December 2019
  • 30-31 December 2019
  • 8-10 January 2020
  • 5-7 February 2020
  • 4-6 March 2020
  • 26-27 March 2020
  • 1-3 April 2020
  • 28-30 April 2020
  • 4-6 May 2020
  • 2-4 June 2020
  • 29-30 June 2020
  • 1-3 July 2020
  • 28-30 July 2020
  • 5-7 August 2020
  • 2-4 September 2020
  • 28-30 September 2020
  • 7-9 October 2020
  • 4-6 November 2020
  • 2-4 Desember 2020
  • 29-31 December 2020



  • Ibis Style Hotel Yogyakarta
  • Gino Feruci Hotel Bandung*
  • Sofyan Betawi Menteng Hotel Jakarta*
  • Ibis Style Kuta Circle Hotel Bali*
  • In House Training*


The Facility and investment

  • The facility: Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Photo Group, Souvenir;
  • Investment of Rp. 6000.000,- (Six million rupiah) per participants nonresidential
  • Investment of Rp. 6000.000,- (Six million rupiah) per participants residential 3 nights a minimum of 2 participants from the same company.*
  • The price is not including taxes



Amin Wibowo, MBA & Team


*Another time and place, please contact customer service

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Effective Marketing Planning
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