Silabus bahasa indonesia –> Marketing Strategy based on Consumer Behavior


This training discusses the problem of consumer behavior based on its understanding, behavior concepts and theories to understand consumer behavior, factors that influence consumer behavior to develop marketing strategies, types of consumers and market segmentation, theories about consumer decision making, marketing strategies, consumerism, Consumer Protection Act, Business Ethics and corporate social responsibility.



After this training, participants are expected to:

    1. Understand about consumer behavior from the standpoint of Marketing Management interests
    2. Describe thoroughly the various concepts and theories of behavior to understand Consumer Behavior
    3. Understand the factors that influence consumer behavior to develop marketing strategies
    4. Understand the types of consumers and market segmentation
    5. Understanding consumer decision making theories
    6. Understand marketing strategies, consumption, and corporate social responsibility
    7. Consumer Protection Law and Business Ethics



    1. Consumer behavior for marketing management
      • Marketing and marketing management
      • The scope of consumer behavior
      • Framework for analysis of consumer behavior
      • Consumer market and consumer behavior
    1. Theories and models of consumer behavior
      • The theory and models of consumer behavior “customers good”
      • “Industrial good” consumer behavior
    1. Environmental influences
      • Cultural values, personal influences, family and household influences and situation influences
    1. Market segmentation
    2. Processes in consumer decision behavior
    3. Marketing strategies: Consumerism, Consumer Protection Law and social responsibility
    4. Business law / Business ethics



This training is intended for: Staff, Supervisors, Managers and above who want to increase their knowledge of Marketing Management Strategies.




Presentations, Discussions, Brain Storming, Case Study



    • Ibis Style Hotel Yogyakarta
    • Gino Feruci Hotel Bandung
    • Sofyan Betawi Menteng Hotel Jakarta
    • Ibis Style Kuta Circle Hotel Bali
    • In House Training*


The Facility and investment

    • The facility: Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Photo Group, Souvenir
    • Investment of Rp. 6.000.000,- (Six million rupiah) per participants nonresidential
    • The price is not including taxes



    • Using the Zoom Application
    • The facility: Hard & Soft Copy File, USB Flashdisk, Training Kits, Certificate, Souvenir
    • Investment of 4.000.000,- (four million rupiah) per participants nonresidential
    • The price is not including taxes


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