Silabus bahasa indonesia –> The Strategic Marketing Plan


Marketing is the spearhead of a company in achieving success or setbacks. The main task of marketing is to market a product/service with a specific target market in accordance with what has been determined by the company. Planning a strategy in marketing is an effective way to achieve the targets set by the company, but sometimes the plan does not work properly due to unpredictable fluctuations in market demand. A marketing professional needs preparation to plan marketing by first reviewing the effectiveness of the current plan and then evaluating the marketing plan before the system/strategy will be realized. This training will provide an understanding of systems/marketing strategies that are effective in achieving the company’s target market.



After this training, participants are expected to:

    1. Implement a logical step-by-step process to produce a marketing plan.
    2. Develop a marketing plan that builds on the findings of a marketing audit.
    3. Use marketing audit findings to identify effective strategies.
    4. Develop components of a strategic marketing plan.
    5. Identify and implement different marketing war strategies (offensive, defensive and flanking)



    1. Marketing Concept
    2. Marketing Planning Process
    3. Business Situation Analysis
    4. Segmentation Planning, Targeting and Positioning
    5. Strategy Development
    6. Application of Planning Techniques
    7. Application of Market Strategies



This training is intended for:

    1. Staff, Supervisor, Manager up to the level above from the Marketing division
    2. Practitioners, Professionals who want to increase knowledge about The Strategic Marketing Plan



Presentations, Discussions, Brain Storming, Case Study, and Practice.



    • Ibis Style Hotel Yogyakarta
    • Gino Feruci Hotel Bandung
    • Sofyan Betawi Menteng Hotel Jakarta
    • Harris Seminyak Hotel Bali
    • In House Training*


The Facility and investment

    • The facility: Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Photo Group, Souvenir
    • Investment of Rp. 6.000.000,- (Six million rupiah) per participants nonresidential
    • The price is not including taxes



    • Using the Zoom Application
    • The facility: Hard & Soft Copy File, USB Flashdisk, Training Kits, Certificate, Souvenir
    • Investment of 4.000.000,- (four million rupiah) per participants nonresidential
    • The price is not including taxes


*For more information, please contact customer service

Click to chat with Whatsapp

Or fill in the form below

    Jika memerlukan isi konten, silahkan menghubungi Customer Service