The Strategic Marketing Plan Training




Marketing is the spearhead of a company in achieving success or setbacks. The main task of marketing is to market a product/service with a specific target market in accordance with what has been determined by the company. Planning a strategy in marketing is an effective way to achieve the targets set by the company, but sometimes the plan does not work properly due to unpredictable fluctuations in market demand. A marketing professional needs preparation to plan marketing by first reviewing the effectiveness of the current plan and then evaluating the marketing plan before the system/strategy will be realized. This training will provide an understanding of systems/marketing strategies that are effective in achieving the company’s target market.



After this training, participants are expected to:

  1. Implement a logical step-by-step process to produce a marketing plan.
  2. Develop a marketing plan that builds on the findings of a marketing audit.
  3. Use marketing audit findings to identify effective strategies.
  4. Develop components of a strategic marketing plan.
  5. Identify and implement different marketing war strategies (offensive, defensive and flanking)



  1. Marketing concept
  2. Marketing Planning Process
  3. Business Situation Analysis
  4. Segmentation Planning, Targeting and Positioning
  5. Strategy development
  6. Application of Planning Techniques
  7. Application of market strategies



This training is intended for:

  1. Staff, Supervisor, Manager up to the level above from the Marketing division
  2. Practitioners, Professionals who want to increase knowledge about The Strategic Marketing Plan



Presentations, Discussions, Brain Storming, Case Study, and Practice.



  • 16-18 Desember 2020
  • 22-24 December 2020
  • 29-31 December 2020
  • 20-22 Januari 2021
  • 15-17 Februari 2021
  • 15-17 Maret 2021
  • 29-31 Maret 2021
  • 21-23 April 2021
  • 24-25 Mei 2021
  • 16-18 Juni 2021
  • 21-23 Juli 2021
  • 18-20 Agustus 2021
  • 15-17 September 2021
  • 28-30 September 2021
  • 19-21 Oktober 2021
  • 17-19 November 2021
  • 15-17 Desember 2021



  • Ibis Styles Hotel Yogyakarta
  • Gino Feruci Hotel Bandung*
  • Sofyan Hotel Jakarta*
  • Harris Seminyak Hotel Bali*
  • In House Training*
  • E-Learning*


The Facility and Investment

  • The facility: Hard Copy Material, USB Flash disk, Training Kits, Coffee Break & Lunch, Certificate, Photo Group, Souvenir;
  • Investment of Rp. 6.000.000,- (Six million rupiah) per participants nonresidential
  • The price is not including taxes



*For more information, please contact customer service

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    The Strategic Marketing Plan Training
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