Descriptions Marketing is the spearhead of a company in achieving success or setbacks. The main task of marketing is to market a product/service with a specific target market in accordance with what has been determined by the company. Planning a…
Customer Relationship Management System
Descriptions Within an organization or company, the ability to build relationships with customers is one of the most important keys to success. Internally, the ability to establish effective collaboration has an impact on increasing efficiency, productivity, and profitability. While externally,…
Sales Management
Descriptions Sales can be interpreted as activities to market goods or services specifically to consumers or potential customers and in general to the public. In selling, it takes special skills or the art of influencing others to buy the product…
Strategic Media Planning
Descriptions Various news and information are conveyed to the general public through various media including television, radio, magazines, newspapers, etc. The chosen media categories and facilities consider the purpose of building a brand’s long-term equity. Choosing media and marketing communication…
Marketing Strategy Against Consumer Behavior
Descriptions This training discusses the problem of consumer behavior based on its understanding, behavior concepts and theories to understand consumer behavior, factors that influence consumer behavior to develop marketing strategies, types of consumers and market segmentation, theories about consumer decision…