Training Effective Public Relation

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“Effective Procurement Management: Strategi Pengelolaan Pengadaan yang Efektif untuk Meningkatkan Efisiensi, Transparansi, dan Nilai Bisnis”

Training High-Impact Public Relations: Strategy, Media & Reputation Management

Description

Public Relations (PR) plays a critical role in shaping organizational reputation, building stakeholder trust, and managing communication in both stable and crisis situations. In today’s fast-paced digital environment, PR professionals must go beyond traditional media relations and adopt strategic, data-driven, and digital approaches.

This training program is designed to equip participants with comprehensive knowledge and practical skills in planning, executing, and evaluating effective public relations strategies. It covers media relations, corporate communication, digital PR, and crisis management.

Through practical exercises and real case studies, participants will be able to manage public perception, strengthen brand reputation, and handle communication challenges professionally.

Objectives

Understand the strategic role of Public Relations in organizations
Develop effective PR strategies and communication plans
Build strong relationships with media and stakeholders
Manage corporate communication effectively
Handle crisis communication and reputational risks
Utilize digital PR and social media strategically
Measure and evaluate PR performance

Training Materials

Fundamentals of Public Relations

- Definition and scope of PR
- Role of PR in modern organizations
- PR vs Marketing vs Corporate Communication
- Ethics and professionalism in PR

Strategic PR Planning

- Stakeholder identification and analysis
- Setting PR objectives and KPIs
- Developing PR strategies and action plans
- Message development and storytelling

Media Relations

- Building relationships with journalists
- Writing effective press releases
- Media pitching and interview techniques
- Press conference management

Corporate Communication

- Internal and external communication
- Corporate image and branding
- Communication channels and messaging
- Employee communication strategies

Digital Public Relations

- Social media strategy for PR
- Online reputation management
- Content-driven PR and storytelling
- Influencer collaboration

Crisis Communication Management

- Identifying risks and potential issues
- Crisis communication framework
- Handling negative publicity
- Media response during crisis

Event & Campaign Management

- Planning PR campaigns and events
- Execution strategies
- Audience engagement
- Campaign evaluation

Measurement & Evaluation

- PR metrics and KPIs
- Media monitoring and analysis
- Reporting and performance evaluation
- Continuous improvement

Case Study & Practical Workshop

- PR campaign simulation
- Crisis communication role play
- Media handling exercises
- Group discussion and feedback

Participants

Public Relations / Corporate Communication Professionals
Marketing & Branding Teams
Corporate Secretary
Business Owners & Entrepreneurs
Anyone involved in stakeholder communication

Training Methods

Interactive presentation
Case studies
Role play & simulation
Group discussion
Practical exercises

Time

Venue

- Ibis Styles Hotel Yogyakarta
- Ibis Styles Hotel Malang
- Quest Hotel Darmo Surabaya
- Harris Seminyak Hotel Bali
- Gino Feruci Hotel Bandung
- Dreamtel Hotel Jakarta
- In House Training*
- Online Training*